MAY 8-10, 2026 | LOFT Bucharest❋
Upcoming event: DEOCHI
Bringing together the visionaries of the industry
DE OCHI is Romania’s first cultural-meets-commercial event dedicated to eye care and independent eyewear. A fresh format designed to engage:
B2B professionals: opticians, buyers, distributors, designers
B2C audience: fashion lovers, beauty creatives, health-conscious consumers, press, influencers
We mix pop-up retail with panel talks, wellness with fashion, and heritage with innovation.
A statement Location
LOFT Bucharest
We chose LOFT because it feels alive.
By day, it’s bright, open and perfect for brands to breathe- space to showcase, to talk, to connect without noise. By night, it shifts: music up, lights warmer, conversations looser.
Exactly the kind of place where ideas travel fast and people actually remember who they met.
DEOCHI isn’t meant for a conference hall, it belongs in a space with rhythm.
At LOFT, we’ll put your brand on the spotlight!
Confirmed brands
Our program
DAY 1
OPEN EYE (SATHURDAY NIGHT OPENNING)
Brand introductions & immersive product showcase
Curated networking
Welcome drinks
DAY 2
INNER VISION (FOCUS ON B2B & NETWORKING)
Medical experts talk
Future Frames (Design & Tech)
Beauty + Vision: The Eye Zone (Sephora Collab)
Retail 3.0: Selling Emotion in the AI age
Fashion talk- Building identity
DAY 3
THE FINAL LOOK
Meet the Makers brunch
Influencer activations & Live concert: Jurjak
Closing night toast
Meet the Team
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Romică Romașcu
DEOCHI Creator
Optician Stores proud owner, visionary trend setter on the Romanian optical Market.www.optician.vision
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Andrei Andrei
DEOCHI Partner
Optic Total Lens(OTL) proud owner, visionary leader with 33+ years of entrepreneurship on the Romanian optical Market.www.optictotal.ro
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Stefan Mihailov
Creative director
20 years of experience working with international brands: Trend Union, Calvin Klein, Lacoste, Baccarat Philippe Airaud, , Vilebrequin, Maliparmi, ALL Louvre Lenswww.12amtoday.com
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Iulia Bors
Marketing director
15+ years of experience working with national and international brands: Google, Meta, Vilebrequin, Maliparmi, Linea Lund, Terrasigna, Optician Stores, OTL, etcwww.12amtoday.com
