DeOchi / 8-10 May
Independent Eyewear Show
Bringing together the visionaries of the industry
DE OCHI is Romania’s first cultural-meets-commercial event dedicated to eye care and independent eyewear. A fresh format designed to engage:
B2B professionals: opticians, buyers, distributors, designers
B2C audience: fashion lovers, beauty creatives, health-conscious consumers, press, influencers
We mix pop-up retail with panel talks, wellness with fashion, and heritage with innovation.
A statement Location
LOFT Bucharest
We chose LOFT because it feels alive.
By day, it’s bright, open and perfect for brands to breathe- space to showcase, to talk, to connect without noise. By night, it shifts: music up, lights warmer, conversations looser.
Exactly the kind of place where ideas travel fast and people actually remember who they met.
DEOCHI isn’t meant for a conference hall, it belongs in a space with rhythm.
At LOFT, we’ll put your brand on the spotlight!
Confirmed brands
DeOchi Experiences
EYE SPA
Discover the Eye Spa experience, where eye health meets beauty. From dry eye relief to revitalizing treatments for the eye area, everything is tailored to you.
Using advanced tech like IPL and low-level light therapy, these non-invasive treatments restore comfort and a brighter, well-rested look.
Meet Eye Spa specialists on-site for personalized consultations throughout the event.
Myopia Management Center
Myopia Epidemic: 1 in 2 by 2050
Myopia is rising fast, especially among younger generations. Screen time and lack of natural light are key drivers. Prevention matters.
At DeOchi, together with the Myopia Management Center, we offer free on-site myopia screening, powered by advanced technology and specialist care.
Our program
DAY 1
OPEN EYE
10.00-17.00 B2B
Brand introductions & immersive product showcase
Curated networking
DJ Set JAZZ IN THE PARK
EYE SPA Experience
Medical expert corner by Myopia Management Center
Private Sales B2C
18.00- Midnight
DAY 2
INNER VISION
10.00-17.00 B2B
Brand introductions & immersive product showcase
Curated networking
After Lunch Brand launch with Special Invites
DJ Set JAZZ IN THE PARK
EYE SPA Experience
Medical expert corner by Myopia Management Center
Private Sales B2C
18.00- Midnight
DAY 3
FINAL LOOK
10.00-17.00 B2B
Brand introductions & immersive product showcase
Curated networking
DJ Set JAZZ IN THE PARK
EYE SPA Experience
Medical expert corner by Myopia Management Center
Final toast
Meet the Team
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Romică Romașcu
DEOCHI Creator
Optician Stores proud owner, visionary trend setter on the Romanian optical Market.www.optician.vision
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Andrei Andrei
DEOCHI Partner
Optic Total Lens(OTL) proud owner, visionary leader with 33+ years of entrepreneurship on the Romanian optical Market.www.optictotal.ro
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Stefan Mihailov
Creative director
20 years of experience working with international brands: Trend Union, Calvin Klein, Lacoste, Baccarat Philippe Airaud, , Vilebrequin, Maliparmi, ALL Louvre Lenswww.12amtoday.com
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Iulia Mihailov
Marketing director
15+ years of experience working with national and international brands: Google, Meta, Vilebrequin, Maliparmi, Linea Lund, Terrasigna, Optician Stores, OTL, etcwww.12amtoday.com
